Microchipping Month Is Here—Let’s Use It to Build Trust (and Your Pet Biz)
June is National Microchipping Month—a campaign that highlights a small device with a big impact. For pet professionals, it’s also an opportunity to grow your audience, build trust, and demonstrate real value through educational marketing. At Fetch & Grow, we help pet businesses do just that: turn awareness into action by showing up where it matters—with content that resonates and converts.
Pet parents want to feel confident that the people they work with care about their pets as much as they do. Educational content, especially about safety, positions your business as a knowledgeable, trustworthy ally. And trust leads to bookings, purchases, referrals, and long-term loyalty.
Microchipping Month gives you the perfect excuse to talk about lost pet prevention, emergency planning, and responsible ownership—all while connecting those themes to your services.
- Groomers/Walkers – Share tips on keeping pets secure during outings or offer free chip checks with service.
- Retailers – Promote ID tag engraving, GPS collars, or educational handouts in-store.
- Trainers – Host a workshop on recall training + microchip awareness.
- Veterinarians – Offer bundle discounts on microchipping and wellness exams.
- Photographers – Run a “Reunited” photo campaign featuring clients who were helped by a microchip.
Content Ideas:
- Blog: ‘What Every Pet Parent Needs to Know About Microchips’
- Story Polls: ‘Is your pet chipped?’ / ‘Do you know your chip registry?’
- Tip Series: ‘Microchip Myth-Busting Mondays’
- Email Campaign: ‘Lost Pet Prevention Week: Are You Ready?’
- Canva Download: Free checklist for pet safety at home and on the go
Most pet pros don’t have time to map out content around awareness dates—or tie it back to real business goals. That’s where we come in. At Fetch & Grow, we combine strategy, storytelling, and smart automation to help you show up consistently and with heart.
Want a ready-to-post content bundle for Microchipping Month? Done. Want a branded checklist, custom landing page, or email series to match? We’ve got that too.
We don’t just keep you posting. We help you connect.
Marketing doesn’t have to be pushy or impersonal. Especially in June, when safety is top-of-mind, your content can educate while quietly promoting your services. That’s the Fetch & Grow way—marketing with trust, not tricks.
Let’s make your brand unforgettable for the right reasons.
