Why Bringing Your Pet to Work Is Good for Business (and How Pet Pros Can Make the Most of It)

Dates: June 16–20

Why “Bring Your Pet to Work” Isn’t Just a Cute Gimmick

Marketing today is all about connection—and nothing connects faster than a behind-the-scenes look at your life with pets. Sharing candid photos or videos of your dog curled up under your desk or “helping” with office work makes you more human, trustworthy, and likable.

Pet parents want to know that the businesses they choose love animals as much as they do. Seeing that your own dog or cat is part of your daily workflow reinforces that you truly walk the walk.

Studies show pets at work reduce stress and improve productivity. For solo business owners, it also brings a sense of companionship that prevents burnout—something that’s especially important in the pet industry, where emotional labor can be high.

Marketing Tips for Pet Pros This Week

Use Take Your Pet to Work Week as a springboard to create authentic, trust-building content:

• Go live with your pet: Do a quick tour of your workspace or introduce your pet on camera.
• Create a daily photo series: Post one photo each day with captions like “Monday Morning Staff Meeting” or “Snack Break Supervisor.”
• Show your space: Give a peek into how you make your business pet-friendly.
• Invite interaction: Ask followers to share their own photos of pets at work.

Making Your Workspace Pet-Ready

If your pet doesn’t normally join you at work, here are a few tips:

• Ensure the space is pet-safe (secure wires, remove choking hazards, etc.)
• Pack a comfort kit (water bowl, toy, treats, bed or mat)
• Schedule breaks for potty, play, and movement
• Let clients know in advance if pets will be present during meetings

A Personal Note from Fetch & Grow

At Fetch & Grow, every week is Take Your Pet to Work Week—because our mascot and Chief Barketing Officer, Ruby Sue, comes to work with me every single day. She’s part terrier, part corgi, and 100% the boss around here. I don’t know what I’d do without her support, kisses, and crazy energy!

Final Thoughts

You don’t have to do anything elaborate. Just be real. Share a glimpse of your workday with your furry teammate and let your audience in on the love, chaos, and joy of working alongside pets.

It’s not just heartwarming—it’s great branding.

Need help turning moments like this into consistent, client-winning marketing?