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ID Your Pet Day (July 1)

Why July 1 Is a Golden Opportunity for Pet Businesses

ID Your Pet Day happens every year on July 1, but many pet businesses overlook its potential as a trust-building, sales-generating moment. With millions of pets going missing each year—and rescue groups urging prevention—this awareness day is your chance to position your business as both helpful and knowledgeable.

Whether you’re a pet store, dog walker, trainer, groomer, or vet-adjacent brand, tying your services or products to a safety-focused awareness day like this builds authority, relevance, and community goodwill.

What Kind of Pet Businesses Can Use This?

  • Retailers who sell ID tags, collars, QR code tags, GPS trackers, or microchip scanners
  • Mobile groomers who can promote updated ID checks during appointments
  • Dog walkers and pet sitters educating clients on lost pet recovery
  • Trainers offering recall classes tied to ID awareness
  • Pet photographers running pet portrait + tag update specials
  • Vets and nonprofit clinics promoting microchip clinics

Marketing Ideas for ID Your Pet Day

  1. Run a “Check Your Tag” Campaign
  2. Share a “Lost Pet Prevention” Blog or Video
  3. Email Your List with a Quick Tip + Product Bundle
  4. Partner with a Local Rescue or Vet
  5. Create a Social Media Carousel or Reel

Positioning Matters: This Is More Than a One-Day Promo

Awareness days like ID Your Pet Day aren’t about jumping on trends—they’re about proving that your business understands what matters to pet parents. When you connect your brand to real issues like lost pets, you become more than a seller. You become a partner in pet safety.

Your Quick Marketing To-Do List

  • Post a carousel or reel about ID safety tips
  • Email your list with a reminder and an offer
  • Update your website with an ID-related blog or checklist
  • Create a promo bundle or partner with a local vet
  • Schedule posts from now through July 1 for visibility

Need help planning your next awareness campaign?

At Fetch & Grow, we help pet businesses turn educational moments into powerful marketing tools. From social posts to email sequences, we’ll help you grow the right way—no templates, no fluff.

Book your free strategy call today

and let’s make sure your July marketing speaks loud and clear.

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