September is National Guide Dog Month — a time to celebrate the incredible partnerships between guide dogs and the people who rely on them. For pet professionals, this month offers more than just admiration for service animals. It’s a chance to learn business lessons from the consistency, patience, and trust-building that goes into guide dog…
If you’re a pet sitter, groomer, trainer, or dog walker, you’ve probably heard it before: “Just hustle harder.” Work Like a Dog Day (August 5) was meant to celebrate determination—but in the pet industry, it often feels like pressure. Pressure to work 7 days a week. Pressure to accept every last-minute request. Pressure to post…
First Impressions Aren’t Just Visual—They’re Strategic Most pet pros think their website is “fine.” It has a logo, some photos, and a contact page—what more could clients need, right? But here’s the truth: a pet parent’s decision to book you isn’t just about your qualifications. It’s about how quickly and clearly your website builds trust….
First Impressions Happen Fast—Even Online Whether you’re a dog walker, trainer, or pet sitter, the moment someone visits your website or scrolls past your Instagram post, they’re making judgments. Before they read a word of your bio, their eyes are already scanning the photos. And what they see might determine whether they trust you with…
You didn’t start your pet business just to burn out. And yet—so many pet pros do. It’s not because you’re weak. It’s not because you’re doing it wrong. And it’s definitely not because you need to “work harder.” More often than not, burnout is a marketing problem in disguise. Burnout Starts With the Wrong Clients…
Did you know that nearly 1,000 house fires every year are accidentally started by pets? Even more are made worse when emergency responders have no idea that animals are inside. That’s why Pet Fire Safety Day (July 15) is a powerful opportunity—not just for educating your clients, but for showing them how seriously you take…
The Ping You Weren’t Expecting It’s 7:42 PM on a Thursday, and your phone buzzes: “Hey! Can you watch Bella this weekend? Totally forgot to book someone, LOL!” Your first thought might be: You’ve got to be kidding me.Your second thought? How do I say no without losing this client? Welcome to the life of…
It’s Not Just Hot—It’s Dangerous July isn’t just a busy month for pet businesses—it’s one of the riskiest times of year for pet heat stress and dehydration. Dogs and cats can’t sweat like humans, and what feels like a warm day to us can be life-threatening for them. Whether you’re a pet sitter, dog walker,…
Why a Summer Pet Photo Contest Works for Pet Businesses A well-planned summer pet photo contest does three key things: 1. Drives organic engagement across social platforms 2. Grows your email list with fun opt-ins 3. Showcases your brand in a positive, pet-loving light Step 1: Define Your Contest Goal & Theme Theme ideas: –…
Why July 1 Is a Golden Opportunity for Pet Businesses ID Your Pet Day happens every year on July 1, but many pet businesses overlook its potential as a trust-building, sales-generating moment. With millions of pets going missing each year—and rescue groups urging prevention—this awareness day is your chance to position your business as both…
