Why July 1 Is a Golden Opportunity for Pet Businesses ID Your Pet Day happens every year on July 1, but many pet businesses overlook its potential as a trust-building, sales-generating moment. With millions of pets going missing each year—and rescue groups urging prevention—this awareness day is your chance to position your business as both…
Summer is here—and while the pups may be panting, your pet business shouldn’t be! Whether you’re a sitter, groomer, walker, or trainer, summer offers the perfect opportunity to show up, stand out, and connect with clients in fun, creative ways. Think of it as seasonal enrichment—for your marketing! Here are 5 ways to freshen up…
Adopt a Shelter Cat Month happens every June, but for pet professionals, this isn’t just another awareness event. It’s a golden opportunity to build trust, attract new clients, and align your business with purpose-driven marketing. Whether you run a grooming salon, pet supply store, training service, or boarding facility, tying your content to awareness months…
If your pet business website feels more like a digital brochure than a client-converting machine, you’re not alone. Many sitters, groomers, trainers, and pet pros rely heavily on social media—but overlook how a solid website can work around the clock to attract, impress, and book your ideal clients. Here’s the good news: you don’t need…
Let’s face it—posting “just another cute pet photo” doesn’t always cut it anymore.If your feed feels stale or you’re stuck in a content rut, you’re not alone. The good news? There are plenty of ways to connect with pet parents online that go beyond the bowl—and give your brand the personality and polish it deserves….
Pet Appreciation Week (June 1–7) is the perfect excuse to turn up the tail wags and show your clients—and their pets—just how much they mean to you. Whether you’re a groomer, sitter, trainer, or vet, this week offers more than warm fuzzies—it’s a smart way to build loyalty and spark joy. What is Pet Appreciation…
Let’s get one thing straight: not everyone offering to help your pet business grow is just chasing a paycheck. Some of us are in it for the long haul—but you wouldn’t know that if you keep ghosting every hand that reaches out. The Ghosting Pattern (And Why It’s a Problem) You ask for advice. You…
If you’re in the pet care business, you’ve probably received those ‘curious but noncommittal’ messages—a DM asking about availability, or a comment saying ‘I need this!’ that never leads anywhere. It can be frustrating when interest doesn’t turn into action. But with the right approach, you can guide potential clients from casual engagement to confirmed…
You’ve got a waitlist a mile long. Your phone is blowing up with messages from pet parents desperate for a last-minute grooming slot or weekend sitting. You’re officially booked solid—and it feels amazing. But here’s the kicker: this is exactly when many pet pros make a major mistake. They stop marketing. We get it. When…
