You know your stuff—whether it’s calming techniques for anxious pups, grooming basics for new pet parents, or how to spot health red flags early. But if you’re only sharing that knowledge one client at a time, you’re missing a huge opportunity to grow.

Hosting a seminar or webinar can position you as an expert, build trust in your community, and help you fetch new leads without spending hours on social media. And the best part? You don’t need a tech team or fancy gear to pull it off.

Here’s how to plan one that feels doable—and makes a real impact.

1. Start With a Topic People Actually Want

Think about the questions you hear over and over again. What keeps your clients up at night?

– “How do I get my dog to stop barking when I leave?”

– “What’s the best way to switch to a raw or fresh diet?”

– “How can I tell if my pet’s behavior is stress-related?”

The more specific your topic, the better. Try to solve a problem they *care* about, not just one you *like* to talk about.

2. Choose Your Format—and Don’t Go It Alone

– Seminar (In-Person):Great for local pet shops, dog bakeries, grooming salons, or vet clinics. Hosting at a partner’s space builds instant trust with their customer base, and they’ll often help promote the event too. It’s a win-win—you bring the value, and they provide the platform.

– Webinar (Online): Perfect for reaching more pet parents without needing a physical space. You can still collaborate here—invite a vendor as a guest speaker or co-host, or offer exclusive deals to attendees from both your businesses.

Partnerships not only lighten the load but also expand your reach. Whether it’s in-person or online, lean into the power of collaboration to make your event more engaging and more visible.

3. Keep It Short and Sweet

Aim for 20–30 minutes of focused teaching, followed by 10–15 minutes of Q&A. You want attendees to leave with something useful without feeling overwhelmed.

Create a simple outline with 3 main points, and use slides or visuals if you’re online. If you’re in person, a handout or small takeaway sheet is a nice touch.

4. Promote It Like a Pro

– Create a sign-up landing page

– Share it with your email list

– Post teaser tips on social media

– Partner with local pet shops or vets to spread the word

– Offer a small giveaway for attendees (like a free consult, product sample, or download)

People love free value—make it worth their time, and they’ll remember you.

5. Don’t Let the Content Go to Waste

Record the session and reuse the content. Break it into Instagram clips, blog posts, email tips, or turn it into a downloadable guide.

What you teach once can work for you over and over again. That’s the real power of content marketing—and it doesn’t require dancing on reels.

Final Thought

You already know how to help pet parents—you do it every day.

Hosting a seminar or webinar is just another way to make that knowledge go further, help more pets, and build real trust that turns into bookings.

Ready to teach what you know? The mic (or leash) is yours!

Need help setting up your seminar event? Give us a howl!