How Pet Businesses Can Use Pet Preparedness Month to Build Trust (and Loyalty)
June is National Pet Preparedness Month—and for pet businesses, it’s more than a safety reminder. It’s a chance to show clients you care about their pets even when they’re not in your facility, grooming salon, or van.
Here’s how to turn this month into a subtle but powerful trust-builder that makes your business stand out.
Why Pet Preparedness Month is a Marketing Opportunity
Sharing emergency prep tips may not feel like marketing—but it is. You’re showing clients you care about what matters most to them: their pet’s safety.
That builds emotional connection and long-term loyalty—and it positions you as a responsible, caring professional, not just a business looking for the next appointment.
What Pet Businesses Can Share
You don’t need to reinvent the wheel. Share pet-focused preparedness content like:
– A checklist of what to pack in a pet go-bag
– Microchipping reminders (with re-check tips)
– Emergency contact cards for pet parents
– Steps for storm or wildfire evacuation with pets
– A list of local shelters or hotels that allow pets
Even better? Brand it with your logo or offer a simplified summary your clients can save or print.
How to Share It Without Being Salesy
– Post 3–5 quick tips on Instagram or Facebook with cute photos
– Turn a checklist into a Reel or a scrollable graphic
– Send out a “Peace of Mind for Pet Parents” email blast
– Create a downloadable “Pet Go-Bag” guide with your branding
– Offer a contest: “Show us your go-bag and win a free nail trim!”
Why Clients Will Remember This
People remember who helped them feel prepared—not just pampered. When clients see that you’re thinking about their pets’ safety, they’ll:
– Trust you more
– Recommend you to others
– Stick around longer
This isn’t just about content—it’s about connection.
Final Thought
Pet Preparedness Month doesn’t require a huge campaign. It’s just a chance to show up, be helpful, and build trust in a way most pet businesses overlook. And that kind of marketing? That’s the kind that lasts.
