How to Celebrate Your Clients’ Pets (Pet Appreciation Week)
Pet Appreciation Week (June 1–7) is the perfect excuse to turn up the tail wags and show your clients—and their pets—just how much they mean to you. Whether you’re a groomer, sitter, trainer, or vet, this week offers more than warm fuzzies—it’s a smart way to build loyalty and spark joy.
What is Pet Appreciation Week?
Originally founded by the American Veterinary Medical Association, Pet Appreciation Week is all about honoring the role pets play in our lives. For businesses like yours, it’s also a golden opportunity to deepen relationships with your human and furry clientele.
Why Client Pet Recognition Matters
When you celebrate the pets your clients love, you’re not just acknowledging the animals—you’re making the pet parent feel seen and valued. This emotional connection leads to better reviews, more referrals, and long-term trust.
Creative Ways to Celebrate
– Feature pets on social media: Share daily client pet shoutouts with photos (bonus if you add fun facts or their nicknames).
– Surprise treats: Offer a small treat bag, bow, or bandana for services during this week.
– Pet appreciation wall: Create a space at your business (or virtually!) to showcase your furry clients.
– Thank-you cards “from the dog”: Send a personalized card or message from the pet to their owner.
– Client-exclusive giveaway: Run a simple contest—cutest pet pose or silliest tail wag—and offer a prize.
Pet Appreciation = Business Growth
Clients stay loyal to businesses that make them feel appreciated. Showing extra care during Pet Appreciation Week can lead to increased client retention, stronger word-of-mouth, and more engagement online.
Quick Wins: Start Today
Even if you’re short on time, post one photo a day, hand out a small treat, or text a thank-you to top clients. These gestures go a long way in making your pet families feel special.
Let Pet Appreciation Week be your reminder: marketing doesn’t always need to be flashy. Sometimes, it’s as simple as making your people and their pets feel seen.
