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Sizzling Ideas: How to Heat Up Your Pet Biz Marketing This Summer

Summer is here—and while the pups may be panting, your pet business shouldn’t be!

Whether you’re a sitter, groomer, walker, or trainer, summer offers the perfect opportunity to show up, stand out, and connect with clients in fun, creative ways. Think of it as seasonal enrichment—for your marketing!

Here are 5 ways to freshen up your pet business promotions this summer (and yes, you can still take a vacation while doing it):

  1. Refresh Your Social Content for Summer
    When’s the last time your content had a seasonal glow-up?

Here’s what you can try:

  • Share safety tips for heatwaves, fireworks, and travel
  • Post sunny walk pics or behind-the-scenes grooming sessions
  • Run a Summer Pet Photo Challenge and invite clients to tag you
  • Celebrate fun awareness days like National Dog Day or Take Your Cat to Work Day

Pro Tip: Don’t forget to use summer-ready hashtags like #DogDaysOfSummer, #HotDogCoolDown, or #PawsInThePark.

  1. Offer a Seasonal Promo or Summer Package

Give your services a summer twist:

  • “Dog Days Deal” – discounted mid-day walks or visits
  • “Back to School, Back to Routine” training session
  • Bundle specials like “Buy 3 Nail Trims, Get 1 Free”

Create urgency by making the promo available for a limited time—and design a fun graphic to match!

  1. Partner With a Local Event or Business
    Summer is packed with community events. Show up where your clients are!

Ideas include:

  • Sponsor a pet-friendly booth at a farmer’s market
  • Partner with a coffee shop for “Puppuccino Day” giveaways
  • Collaborate with a realtor to provide welcome baskets for new pet families
  • Host a “Yappy Hour” with a local brewery or pet boutique

Being visible in your community builds trust—and gives you great photo ops.

  1. Update Your Website With a Summer Spin

Your website can reflect the season too:

  • Swap out photos for ones with bright, sunny energy
  • Add seasonal keywords like “vacation pet sitter” or “summer grooming special”
  • Create a landing page just for your summer package or event

Even a small update can boost engagement and make your biz feel fresh.

  1. Plan Ahead So You Can Actually Enjoy Summer
    Yes, you’re allowed to rest—and still stay visible.

Schedule your:

  • Blog posts
  • Social content
  • Email newsletters

Use a tool like Buffer, Later, or Canva’s content calendar to automate posts.

And don’t forget to communicate your vacation dates clearly to clients in advance!

Summer doesn’t have to slow you down—it’s a season full of opportunities to connect, refresh your brand, and bring in new clients while having a little fun along the way.

So go ahead—grab a pup cup, get your promo on, and make this season your hottest yet!

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