What Pet Businesses Can Do to Support Animal Rights Without Getting Political
Animal Rights Awareness Week
Dates: June 15–21
Start with Your Daily Decisions
You may not think of yourself as an advocate—but if you’re choosing kind, humane, and thoughtful practices in your business, you’re already making a statement.
Examples include:
- Using fear-free or force-free handling techniques
- Recommending enrichment-based toys and healthy treats
- Refusing to support outdated dominance-based training
- Promoting responsible spay/neuter practices
- Encouraging microchipping and regular wellness checks
Share Your “Why”—It Matters
One of the best things you can do this week is share why you chose a career with animals. Stories connect people. Whether it’s your first rescue dog or a turning point in your pet care journey, let your audience in on what drives your compassion.
Use Social Media for Good
You can make a difference without preaching.
Share content like:
- Quick tips on ethical pet care
- A spotlight on a rescue or shelter
- Your force-free training philosophy
- Polls or questions around humane care
Simple Actions Clients Can Take
Want to empower your followers?
- Donate towels or supplies to a local shelter
- Volunteer time at adoption events
- Adopt instead of shop
- Choose ethical pet brands
- Learn more about positive reinforcement
If You’re Nervous to Speak Up…
It’s okay to feel unsure. You don’t need to be an activist to care. Just be honest and focus on how your business shows daily compassion to the animals in your care.
Final Thoughts
You’re in this work because you care about animals—and that’s exactly what Animal Rights Awareness Week is about.
You don’t have to lead a movement. Just show your values through action. Your audience will notice—and trust you more for it.
Want help building that trust into your brand strategy? That’s what I’m here for.
