Why June Is the Purr-fect Time to Market Your Pet Business (Using Shelter Cat Awareness)
Adopt a Shelter Cat Month happens every June, but for pet professionals, this isn’t just another awareness event. It’s a golden opportunity to build trust, attract new clients, and align your business with purpose-driven marketing. Whether you run a grooming salon, pet supply store, training service, or boarding facility, tying your content to awareness months like this can boost your visibility and deepen customer loyalty. At Fetch & Grow, we help pet businesses like yours turn moments like these into growth strategies—and it starts with understanding how to show up authentically and strategically.
When you align your brand messaging with national pet holidays or awareness events, you instantly join a larger conversation. This positions your business as informed, relevant, and socially conscious—qualities that today’s pet parents actively seek out when choosing who to trust with their animals.
June’s focus on cat adoption also creates an emotional pull. People want to help. If your content supports that mission while offering helpful guidance, you’re seen as a brand that cares—not just one trying to sell something.
- Groomers – Offer first-time grooming tips for newly adopted cats or promote a ‘new cat welcome package.’
- Trainers/Behaviorists – Share content about acclimating a cat to a new home or common behavioral issues in adopted felines.
- Pet Supply Stores – Create bundles or feature products perfect for first-time cat parents.
- Photographers – Promote special “Gotcha Day” mini-sessions or highlight rescue cat success stories.
- Veterinarians or Mobile Clinics – Cross-promote with shelters or host discounted first exams for adopted cats.
CONTENT IDEAS:
- Blog: ‘5 Must-Have Supplies for First-Time Cat Parents’
- Reel: ‘Before and After Rescue Glow-Ups’
- Email: ‘New Cat in the Family? Here’s What You Need to Know’
- Infographic: ‘Kitten Season Stats Every Pet Parent Should Know’
- Carousel Post: ‘Adoption FAQs (Answered by a Pro)’
You don’t need to figure this all out alone. Fetch & Grow helps pet businesses use seasonal content, like Adopt a Shelter Cat Month, to build real trust—not fluff. We create strategy-first content (blogs, reels, emails, social posts) designed to get you seen, remembered, and booked. We can even collaborate with your local shelters to create co-branded campaigns that get shared by both your audiences.
Our ‘Sit. Stay. Post!’ package includes pre-written posts and templates tied to awareness days like this—so you never miss a chance to connect.
Adopt a Shelter Cat Month is more than a feel-good moment—it’s a marketing signal. If you want your business to stand out, align your content with what pet parents already care about. Educate, entertain, and show empathy—and watch how your brand grows.
Need help pulling it all together? Fetch & Grow has your back. We’re not just marketers—we’re your strategic sidekick for all things pet biz growth.
