Summer Pet Photo Contest Guide for Pet Businesses | Fetch & Grow
Why a Summer Pet Photo Contest Works for Pet Businesses
A well-planned summer pet photo contest does three key things:
1. Drives organic engagement across social platforms
2. Grows your email list with fun opt-ins
3. Showcases your brand in a positive, pet-loving light
Step 1: Define Your Contest Goal & Theme
Theme ideas:
– Best summer accessory (sunglasses, bandanas)
– Fun water-play photo
– Pets enjoying summer snacks or treats
Step 2: Set Contest Mechanics
– Duration: 7–10 days
– Entry Method: hashtag or upload via form
– Prizes: gift cards, services, or tiered prizes
Step 3: Promote Across Channels
– Social media graphics
– In-store promotion
– Partner cross-promotion
Step 4: Judge & Announce
– Shortlist finalists
– Announce winners
– Feature in emails/blogs
Step 5: Post-Contest Engagement
– Follow-up email campaign
– Use UGC for marketing
– Collect testimonials
Bonus Hacks
– Partner with a pet brand for prizes
– Tiered entries
– Last-chance teaser
Why This Works
– Builds community
– Increases brand visibility
– Provides fresh UGC
– Boosts email list and sales
Need help launching a pet photo contest that drives real engagement and boosts revenue?
We’ve done plenty of successful campaigns—Fetch & Grow can plan, promote, and manage your contest every step of the way.
